Built With the Best
in the Sport.

UFC Gym is the world's largest martial arts gym franchise, with locations across the United States and globally. As MMA.INC's enterprise franchise partner, UFC Gym represents the most significant institutional validation of our platform — bringing the Warrior Training Program, BJJLINK gym management, and the broader MMA.INC ecosystem to one of the sport's most recognised and far-reaching physical networks.

Zebra Athletics is the official gear and equipment partner of the MMA.INC ecosystem, supplying Warrior Training Program participants across Australia, New Zealand, and Ireland with premium combat sports equipment. Announced March 2026, the Zebra partnership integrates gear supply directly into the program experience — ensuring every participant is equipped from day one.

SBG Ireland is one of the most celebrated mixed martial arts gyms in the world — the training ground of Conor McGregor and home to some of the sport's most decorated athletes. As a founding gym partner and the base of MMA.INC Co-Founder John Kavanagh, SBG Ireland represents the deepest possible connection between our infrastructure and elite-level combat sports.

City Kickboxing, led by head coach Eugene Bareman, is New Zealand's premier MMA gym and one of the most respected training environments in the world — home to UFC champions and world-class fighters across multiple disciplines. Their partnership with MMA.INC brings elite-level gym operations into the ecosystem and validates the platform's relevance at the highest levels of the sport.

The New Zealand Brazilian Jiu-Jitsu Federation is the governing body for BJJ competition in New Zealand and a key partner in connecting the competition community to the MMA.INC ecosystem. The NZBJJF partnership anchors the platform's participation and progression credentials in recognised, organised competition — a critical component of the XP Passport's verified achievement layer.

Conor McGregor is the most recognisable figure in the history of mixed martial arts — a two-weight UFC world champion, record-breaking pay-per-view draw, and one of the most successful athlete-entrepreneurs of his generation. His involvement with MMA.INC goes beyond the brand: as a Strategic Advisor and Ambassador, he brings firsthand knowledge of what the sport demands from its infrastructure, and a personal stake in seeing it built right.

Clark Gracie is a third-generation member of the legendary Gracie family — the dynasty that introduced Brazilian Jiu-Jitsu to the world. A black belt competitor, coach, and globally recognised ambassador for the sport, Clark brings unparalleled credibility within the BJJ community to BJJLINK's referral network and gym acquisition programme. His involvement is a direct signal to gym owners worldwide that BJJLINK is built for serious practitioners.

Eugene Bareman is the head coach of City Kickboxing and one of the most respected MMA coaches on the planet — having guided multiple UFC champions and world-ranked fighters through their careers. As an MMA.INC Ambassador, Eugene represents the coaching community the platform is built to serve: deeply skilled, underserved by existing tools, and ready for infrastructure that matches their expertise.

Daniel Cormier is a two-weight UFC world champion, Olympic wrestler, and one of the most decorated and beloved figures in combat sports. As a broadcaster, analyst, and active presence in the MMA community, DC brings credibility across the full spectrum of the sport — from elite competition to fan engagement. His involvement with MMA.INC signals the platform's relevance to the sport's most respected voices.

Laura Sanko is a UFC commentator, former professional fighter, and Brazilian Jiu-Jitsu black belt who in 2023 became the first female colour commentator in the modern UFC era. As both an MMA.INC Ambassador and a member of our Board of Directors, Laura brings rare authenticity — a practitioner and media personality who understands the sport from the inside out, and who represents the diversity and inclusivity at the heart of what we are building.